A Scrap Life: Episode 30 | Chad Ellerbrock | BEARS vs. BULLS

On this episode of Scrap Life, Brett and Chad meet up again for Bulls vs Bears, or as some may say this month, Bulls vs Neutrals. The guys discuss ISRI, the markets and NFTs.

Transcription

hmm welcome to a scrap life a podcast solely focus on the hustlers grinders operators and business owners who live and breed the scrap metal industry every day we are the original recyclers no suits required just guts and hard work here is your host brett eckhart what’s going on everybody we are back it’s official i usually try and jump on these calls early when i feel like i got uh a horse in the race that’s got a little that’s got a little strength but anyways another bulls versus bears i got the man chad ellerbrock with me and uh we’re gonna talk through this market it’s kind of it’s been pretty volatile at least on the non-fair side um and the fair side is gaining keeping however you want to save momentum at least from my point of view maybe chad will uh we’ll se we’ll talk us talk us down um but we’ll see anyways just wanted to uh tell everybody thanks for listening and chad what’s going on my man brett it’s a pleasure to be here so i gotta ask you you survived vegas i did what what is one or

two takeaways around you know thinking about the ferris market i mean what did you really come away with do you feel like you know the traditional got together and you felt more bullish or got together and felt just okay i felt i felt everybody felt confident about the april market now there was a i’ve got a lot of people i’ve i’ve talked to that are you know pretty deep-rooted that have been in the market been in the business for a long time and uh luckily for me i’ve seen a couple of these you know boom and bust cycles but there’s people that have seen you know probably three or four more even than myself and uh and they you know because they’ve seen you know the pluses and minuses they’ve seen the good times and the bad they were you know they’re probably a little more uh cautiously optimistic and then you’ve got the you know generation that’s that didn’t go through the 08 you know yeah um big time scrap to you know where you’re begging people to take your scrap um so you know where i i got to see that

live and living color i i know how this thing ends and it usually isn’t a bucket full of tears but that being said um everybody as near as i could tell felt pretty strong about where the april trade was going to land um at least positive you know that nobody had any firm numbers at that point in time but yeah but people felt good about it and they felt you know that the longer this russia ukraine deal drags on and puts pressure on the these you know the end the end market is is it is a good thing for scrap maybe a bad thing humanitarian well it certainly felt like uh in march trade and with the world i mean the from the i mean the dow jones is up seven percent since since the march trade uh you know on that fear reverse greed index we went from extreme fear to neutral you know i feel like this month’s chat shouldn’t be bulls versus bears it should be bulls versus neutral that’s it maybe that’s what we’re going to call it on the bulls versus neutrals that’s good so i mean it’s always

good to hear but you know kind of a general takeaway when when whenever there’s an israeli and big events and uh shout out to israel it sounds like they had one heck of events that’s awesome yeah i felt on the on the israeli event this is just my personal takeaway and i kind of mentioned it with nick on uh metal monday that the the equipment show wasn’t as good as i’ve seen in the past and a lot of that i think is just because people don’t have anything to sell like sold you know like they have i mean everything’s got a name on the side like and sometimes they’ll be like hey i remember going into these shows for years and being like hey if you buy it right now we go to israel put your name on the side and we’ll give you a little free advertisement you know i feel like that ship sailed so long ago that was like oh okay you know now it’s like yeah we’ll get you something in like 2023 you know if you’re a good customer of ours you know and you pay for it today

of course yeah and of course if you write a check today and we’re gonna leave like a price you know adjustment uh in there in case we can’t get steel or you know whatever you know so yeah it’s a it’s a whole different dynamic um it’s super interesting on that front but as far as the show the the attendees was good you know the the the you could tell a lot of people wanted to re-reconnect with with people that they you know enjoy you know spend some time with once or twice a year and hadn’t been able to do that so that part of it i felt was you know was strong so whatever the equipment and the maybe the trade show lacked it kind of made up for on the attendee side i love it i love it well let’s let’s jump in the ferris market i mean i think the important question in this market is is how are flows in your opinion you know flows are like interesting right regionally it’s you know i think it’s for us it’s very weather dependent still so like we’re just kind of coming

out of winter a little bit in some of our yards um where you know pricing has been fairly strong and now that we can get that once we get that weather to lift off a little bit and give us the opportunity to kind of you know our customers to start getting motivated to move and do i feel like april could be a decent floma um march was okay luckily we had you know a lot of scrap internally that we had to process but um so we were able to you know get some of that done but the flows are you know on a one to ten ten being oh eight you know crazy and um one being terrible probably like a seven six and a half seven you know you’re doing a pretty good job i ask you that question very consistently it’s always decent okay i mean for a bull i mean you’re nailing that line i love it but yeah strong sideways and that’s like the the scrap term of the country is like how’s the market looking what are strong sideways well i mean tell me so it feels like we’ve

traded late right on the fair side especially logistics wise i mean are you able to get out your tons that you subscribe to this month know it with that small honestly like no i mean that’s the i mean i sold uh you know a jag of tons to nuke in utah and um and i didn’t get you know i didn’t get the po until the after you know afternoon or the ninth because it it was a trade so late they had a mill shut down they had another issue so it was like even i had the trucking capacity to deliver it which is a good thing but i didn’t get those tons delivered um all my west coast tons i did i was able to get the west coast market is still strong freight wise coming off so that i was able to get those tons delivered um a lot of tons delivered you know going west but i think it’s still i’m lucky in the fact that i’ve got i’ve got you know my trucks at my disposal so i can really move my material i feel like if you’re if you don’t

have your own trucks right now and let’s say you don’t have rail or you have limited rail access man i think you’re it’s it’s a tough spot especially if you’re trying to load scrap it’s it’s it’s not likely to want to haul that right now yeah well i think that’s uh i think that’s you know pretty notorious when the the trade happens late it seems like water performance is always dismal and i i i hard hard to believe that’s gonna be any any case different for march well i want i mean you have to think right like so friday is the first um and hopefully we’ll get this podcast out by friday’s the goal so people can kind of have something to chew on on the weekend um but ultimately like what does that put uh the fourth is monday right so i mean if it doesn’t trade till tuesday or wednesday now you’re like fifth sixth again i mean you know you’re getting deeper into the month or somewhat um so the the advantages and you being a meal buyer you get it like you know in a market’s moving up people that

didn’t get their march tons delivered at least they’re going to keep shipping because they still have contracts to fill um so it’s not like the flow is going to necessarily stop like if you’re going into a down month where everybody just gets cut and so either they’re on a tbd or they refuse to ship until they know the number and there could be that kind of like give or take a few days where it probably just you know slows i mean to those few listeners that don’t know anything about ferris i mean tell them about how contracts work in the ferris world if the market goes you know sideways are up mills basically mills have the right to cancel the order at the other month yeah 100 the mills screw us scrap guys every day the mills have an unfair advantage of if the market goes up they keep the contract if the market goes down the contract gets cancelled and and and uh and honestly like this is just my conspiracy theorist ass like take it for what it is chad um it is what it is but i believe that they’re one

of the reasons why the market traded so late in march i mean obviously you have the issues with russia ukraine we’re trying to figure out tons but i don’t think anybody anticipated this strong of a market going into april so they were willing to delay this the trade knowing that it was going to be harder to even commit to sell x amount of tons thinking that maybe they aren’t going to take that delivery or they’re not going to sell as much and then april they’re going to be able to buy them you know same or less price yeah i mean i felt like every day the market i mean every day turkey is jumping up 25 50. it’s crazy so it’ll be it’ll be interesting to see i mean another driver to that if you think about last month was big iron so let’s let’s take a look at that chart let’s do it i mean this is uh it’s hard it’s hard to figure out exactly where what pig was when we were when we were trading in in march but yeah i think it was somewhere you know i think we’re up

around 17 percent let’s just say it’s around the 800 mark an hour and a thousand 30 something like that so you know you look at the chart even say like from even go from like the the 17th of jan you know of january or even february like you’re looking at it you know 550 to a thousand and what i mean it’s double yeah it’s crazy it’s crazy and then and then on another bullish chart you know if you check out um sorry about that give me a second here if you if you’re looking another what i i felt when i was when i was going through this was was pretty surprising was the hot roll chart and let’s take a look at that one here there we go there we go this one so this one went from at beginning trade i know i think march traders around 11 20 we went all the way up to 15.35 so that’s another i mean that’s up like 37 400 a ton you know it’s crazy which and you look at that chart and you’re saying okay is this just a blip you know or

is this you know and i mean how much inventory do you want to buy if you’re buying new steel or you’re you’re buying you know steel whether you’re a manufacturer or in my case like where i’m i’m buying you know steel pipe and steel coil so i’m sitting there looking at that going like that oh like what do i do with my hands i don’t know pull the trigger or not or wait yeah and you can see the price what that did the lead times you know we you know we’re at around three and a half weeks two and a half weeks late february early march and when we jumped as high as six and a half weeks now we’re right around that five and a half week one hot roll but i feel like that’s that’s a pretty strong point to me i always look at this and think man if we get over six weeks that’s that’s pretty bullish yeah yeah and i think there’s a lot to be said for that too because i mean then it comes back down to doing business like yeah at the end of the day

i think your customer you know they’re gonna they have a you know they have a set price point you know whether it’s selling scrap or selling new equipment like selling scraps a little bit different i guess but you know when you’re selling new equipment or you’re selling you know new steel i mean that lead time becomes crucial now you start looking at projects start looking at like what you can do with what and your customer just wants a price and you’re like well i don’t know what the price is going to be or if i can even get it and we get back into that whole like covet deal right where it was like it was just everybody’s guessing you know yeah and and you got to think i mean at least in turkey so let’s bring up that chart i mean turkey it felt like last month they would go out and sell sell rebar right mm-hmm you know that’s some crazy number and then they’d go back and buy the scrap so you got to think at some level i wonder if the stuma’s in the u.s do that too

where they they secure the sale and then they go back and source raw material you know yeah against that sale price which is why you’re seeing you know they’re having to jump that price even if they didn’t capture all of it in this sale there they it goes back to uh replacement cost right and you know moving forward what does that number look like and i think this truck this char i mean you can see the huge run up and that’s what what what the march market end up doing i mean talk about what a different market from when we talked and we did this podcast last month so like three days later it was like night and day you know we did the you said it the best it was like the podcast whatever we said it didn’t mean it was like wow i mean i was like about the worthless most worthless uh commentary in today in today’s world he’s like if if we would have been able to predict that we we might be uh pretty smart dudes yeah most ill relevant podcasts ever made exactly here you go man how

the things had changed for sure yeah and you know one thing i know about this business and you know it well is if it goes up that fast it goes down just as fast or faster so you is you got to be fairly on your toes right now um if if i was to give anybody any advice it would be you know don’t around and try and time it and expect it if it went up that much from february to march it’s going to be the same thing you know i’ve seen it both ways like it’ll it can go down just as fast or faster yeah what’s the old expression uh market take stair steps up and elevators down exactly yeah exactly one then that is there’s there’s no more truth than that in in this business yeah and so i think we’ve seen that i mean i think you know and whether it’s oil whether i mean i mean we can talk about nickel we can show that chart i mean that that was just i’ll bring that one up that was just a wild wild ride i mean yes it’s still i

mean that ride isn’t over you know i mean you start here’s my question for you and you’re a smart guy and i only try and talk to smart guys so i look smarter so that’s why we’re having this podcast um but so i if tomorrow right essentially the you know basically they’re saying that russia is only going to accept payment for commodities for you know in the ruble right like that i think really they really do that that really happens like you’re he’s i think uh putin’s pretty much putting everybody on blast saying how much do you need our right yeah like and i think that’s gonna be a big telltale sign and nickel is a big is a big component of that so like when i look at this nickel chart and and nobody really knows you know how how this thing is going to go but you know i don’t forget the percentage of nickel that comes out of russia but it’s you probably have it in your notes somewhere i can see you looking for it what is it no i don’t know that but i don’t i mean what the

50 like i know like i i really pay more attention to palladium and rhodium so like that just because i mean i’m not a huge nickel trader but you know i i know that it’s a jag from a percentage it’s it’s a big percentage so i’m interested to see how this thing really shakes down because i feel like this roller coaster is probably just getting started yeah i mean i i gotta point out that’s a great principle great scrappism we’ll call it is is you know you never know you you always you’re always paying too much for scrap unless you miss it right and so and so i feel like that that’s kind of putin right now right it’s like how much do you need me we’re gonna find out right now you know 100 and i feel like i was reading an article the other day and they were talking about how come when this when russia and uh and invaded ukraine and how come you know the palladium price popped just like everything else and nickel everything right and then while everything else kind of stayed high playing came down and because

um obviously you know from a politics standpoint i could really give two shits i mean i probably should care more than i care but i don’t because i’m just gonna trade and do whatever i do regardless whether it’s trump or biden it doesn’t matter to me um i i was reading because biden and so hooked into these the auto the automotive market the unions and whatever else um palladium is 42 42 it comes out of uh russia and they didn’t want to disrupt the automotive market any more than it already was from the semiconductor you know the chip manufacturers and everything else but they’re like we can’t we really can’t effectively go in and place a uh sanction on palladium at the same time they can’t get chips and just whack this market right so i’m i’m curious the next ball to drop for me is going to be dude are they really going to force people’s hands and make them go by the rule to pay for commodities and that’s going to be interesting on the on the ferris side of the pig iron right like i mean i feel like that’s a

big driver you know getting back to you know the bulls versus bears on the ferris side like that’s going to be an important thing that people should keep an eye on in my opinion um is how that deal plays out yeah and i i kind of feel like you got two almost two markets in the first world you got prime scrap you know pig iron really related and then you got cut grades right and to me i guess i was surprised of how disciplined how flat the the turkey uh scrap market has been you know i i was if you were told me on march 11 march 9 that we’d be sideways from that trait you know at that 640 660 level whatever whatever it is right yeah if we would be flat you know on march 30th i would have said you’re crazy you’re wrong there’s no no people lost their minds and so i i i you know you could say well you know they can turkey can buy russia’s scrap they can buy a pig they can do all these other things who knows but i know is if you look

at this chart this is a turkey rebar scrap spread right now their margins around 260 we’ll call it you know if you look at this chart i mean what’s what’s kind of their average the last year is it 225 you know so yeah that’s cool so i on the cut grade side it feels like you know if for if from the us and you know turkey’s gonna go crazy again i mean this data wouldn’t support that yeah and i mean that’s probably one of the really the main bearish points i would see is and i’m not here to help you make your case because i’m trying to go you know the european market you know that’s not that economy isn’t just guns blazing on fire you know if anything they’re struggling and if anything they’re probably sitting there trying to figure out how they’re gonna get food you know um i feel like there’s a bigger fish to fry over there than you know over here in the in the u.s and talking about scrap and would export i mean i feel i mean we could be we could just we could be

three days four days from now and it could do with the same thing it did um in march to us but i feel like that’s probably the only point that’s keeping cut grays or keeping anything like you know manageable or else this thing should be a rocket ship i mean yeah it primes up 150 to 175 is what i’m hearing like pretty easily um you know cut grades it’s got a lot i mean cut grades you can you can melt a lot of cut grade you know if it primes up 175. you know you can put a lot of iron in there well there’s there’s two charts i think that we got to talk about that i mean if you look at this blur swing chart right is that what you’re seeing yeah yeah so i mean i mean look at this i mean you look at this you think oh man it’s just getting started very similar you know very similar there 2008 and if you look at you know let’s look at heavy metal i mean we’re having that we’re gonna right now we’re surpassing 2008 levels that’s and you can see

what happened after that so it’s it’s crazy absolutely crazy and when you’re talking about uh on the on the yield on the yield i think that’s worth mentioning too in fact that that unfortunately might help help help your case more than mine but check this out this thing is becoming too friendly we need to be uh bigger yeah no you’re you’re wrong i’m sad and uh we’re not you know we’re not forgotten anymore well maybe we gotta do like you know on snapchat and put those faces on you put them on yeah yeah but wait no check out this out so if you look at now these are these are just a m chicago you know industrial metal things so there’s no real scientific data and every meltdown is different but if pig iron’s around a thousand bucks right 1040 on that adjusted cost i mean you’re talking a 300 delta uh between bushing bushling last month you know if it goes up i mean i don’t know i guess what you’re saying in a roundabout way essentially what you’re saying is the pig iron price supports a strong strong bushy move a strong

cut grade move no i want i want to go there and cut grades because because i feel like cut gray is really indicated by turkey right in turkey we seem flat so who knows i mean this is we’re in odd times who knows what can happen but the chart data says hey bush thing could go bananas and you know with cut grades unless something really starts happening on on the export which obviously last month that went crazy so who knows what happens today or tomorrow or or three days from now but that’s that’s right now it seems like the turkey buyers have been pretty disciplined since the losing their mind early march one thing i will say one thing i have that i did find interesting i was talking to somebody um at izuri and who buys a fair amount of steel and and has some uh some some good contacts and european contacts and and whatnot over there on that side of the world they were talking about you know these from an export purchase standpoint you know they were saying these guys are erroring on the side of buying extra even if

they felt like they had to put it on the ground and even the price they felt like it was going to go down so they called it pretty early saying hey this april could be a big month only because they’re gonna err on the side of buying too much okay because they didn’t know you know what you know what is an extended protracted you know russia ukraine deal look like and then other people get involved nato gets involved all this you know they kind of went into a little more deeper than what my forte is but they were just saying be careful as far as not careful what wasn’t the word but essentially you know open your eyes and see that there’s going to be some opportunity for some strong strong pricing and in mostly just from a restocking or from an overstocking standpoint yeah um and i found that interesting to say at least i was like oh okay i guess that that makes sense i mean so you and and and to your point back to your rebar in turkey your turkey rebar chart 250 right wasn’t that the um you know

at two i mean if if they’re making 250 a ton on rebar and turkey they still have really good margin in that in that material right i mean especially even historically speaking i don’t know how far you can run that chart back but yeah well you can kind of you can you can see it on the bottom here i mean was was 180 of the last historic i mean i don’t know just try you know but i mean we’ve had we’ve had inflation i mean look but you guys printed 40 percent more money 250 like 260 that’s pretty good margin you know they’ve got a lot of uh they’ve got a lot of room to push up hms pricing and still make really good money because i don’t know like i said i’d be interested to see what that historical average is um going back you know to 2008 or two thousand and whatever i bet it’s i bet it’s around that hundred and a half to 180 numbers all i got to ask you to do to put the bearish on that is how much you made per ton your margin per ton

is a lot different this year than it was two years ago and some of that is because the actual market but some of it’s because you’ve had to raise your costs because your labors got more expensive your machines got more expensive ours has for sure but how about turkey i would think it i mean have they have they felt the inflation that the us is feeling it’s hard to believe that they’re they didn’t experience some kind of inflation some kind of inflation right and then i and i don’t pretend to know like their geopolitical um you know what they’re feeling as far as like you know if the if the you know the farming the the fertilizer the fuel and all that they’re feeling that you know the food inflation and the you know the other inflation that we feel here in the u.s but they’re necessarily feeling that over there but i still feel like on our end we’ve got they’ve got they’ve still got some margin to give we got we have to make more margin now on the scrap side just to keep the lights on you got to keep

those lights on yeah i mean yeah somebody’s got paid electric bill around here all right so let’s switch gears i’ve been seeing a lot of cool stuff about your nft lay us on what you doing with that what’s going on we are dude i’m so stoked to ask that question because i mean i see you as being you know potentially like a big part of it and big part of it being just being a contributor to the network right ultimately like what we’re doing and i think israel the best part about israel is this when you go to israel it’s the connection it’s finding good consumers good you know good producers you know the guys you know the equipment whatever else but it’s it’s finding people in the industry that you can trust that they can give you their two cents on their market whatever they got going on or what equipment they like to buy what equipment they like to operate where they’ve had success on certain items or whatever else right it’s networking so the best nft projects are going to be moving forward whoever can build the best network and when

you think about like the board 8 project or you know crypto punks it’s it’s people that are very well financed they’ve got deep pockets they can go spend 500 000 to a million dollars and own one of these nfts and basically put you as as in their network right now they give you a private discord login and you can now communicate with the kanye west and then shout out to my buddy adam weisman’s of the world right like you can be in that network right well i am in the process with like our team over here creating basically a network just for the people you would see at an esri event that maybe can’t make it to an israeli event or people that understand the industry and that want to discuss how do we as individuals strengthen our businesses or develop our contacts so that we can help each other out and whether that’s help each other out give each other information as far as you know what equipment we like or you know what’s a what’s a good fix for say my uh lebanese sheer that’s got a big gap between the blades

like hey you know you over there in you know mississippi or whatever like you got a couple of bounties like have you ever seen a fix for this or whatever right so it’s building up your your networking ability and building up a you know a group of people that understand how important the the livelihood of the recycling industry is and helping each other promoting such businesses so i’m a i’ve always been a big strong believer in your business you know your net worth is your net worth right like so i’ve always said that like like that is your net worth is you know who can you rely on who can you call if you got a problem who can you call that if you have a question you need an answer so that is what we’re building i mean the art is cool it’s it is what it is it’s not an art project it’s a networking project and you know we’re selling it as that as our ability to create our own network and help promote not only the industry but help promote each other and i want to see other people be

successful i’ve always been a big believer and there’s no secrets anymore in the scrap business like it used to be like hey who do you sell to how do you do this nobody really want to give you that information he wants to give you a yard tour and just let you see what they do right i say it like if you can beat me at what i do and you’re better than me then you deserve to win like if you can come into idaho and beat me at my own game then you deserve it you’re better than me right um i’m gonna give you a run for your money you know you deserve to win and and i i feel like if everybody had that mentality and was like hey i’m really good at what i do i want to help other people be really good at what they do and whether you’re in mississippi or in iowa or in kansas or in alabama like i want you to learn from me and i want to learn from you and i want to help all of us be successful so that’s what we’re building

man that’s the project and and dude we’re so excited about it because i just feel like there’s so many avenues that we can branch off into like i mean whether it’s you know selling you know like a gear that represents our you know our network or whether it’s just like hey man and now i got 10 people i can call about where’s a good where’s a good home for 60 61 aluminum like what are you guys doing how are you packaging like i want to be able i want our guys i want us to be able to network and make that and make that be able to make that phone call and have a certain level of uh um comfort in doing it and a certain level of privacy right you’re not just putting it out on the internet for anybody to see you’re like hey i know there’s people in this network that i can reach out to right now i probably get a pretty straight up answer you know so that’s what we’re doing man we’re stoked about it i mean i think i think i i can get you uh i’ll

get you in um it’s got to be like the really rusty like bear you know something you know i’m on the bare side of the buyer’s side so it’s gonna be you know i mean like the lousiest element what do you think that one is iron like is in all of our veins that we’re like all right you know what a blast this is i i really enjoy getting together every month this is so much fun guys man i appreciate you carving out the time it was kind of a late like a last-minute deal today but man i i enjoy like the out of these conversations it’s you know you you bring up good points stuff that i don’t really that my little p rain doesn’t really kick out and i’m like all right perfect like let’s let’s talk about this and get each other’s uh interest point of view and hopefully like i said it’s deals like this right that hope we hopefully help somebody right if we help one person get a little bit more knowledge then that’s a win in my book like i feel like that’s a win right

we educated somebody about something and the other cool thing about our nft project that we that we’re going to do is we’re going to help people set up podcasts so we’ve already kind of done all the research and we’ve done a lot of the you know equipment how to basically produce it how to get it out there whether it’s through apple podcasts or you know spotify so we’ve kind of done all the lego work hopefully made a lot of the mistakes for everybody so our goal is to basically produce 50 podcasts you know one for every state and then we’ve got 47 countries so we’d like to get you know basically 97 people doing podcasts about the recycling industry in their state in their area and basically talking about their region what’s going on what they’re hearing like what information they can provide and then we’re basically just going to build like a big portal just basically funnel all those podcasts through one channel so that you can get recycled alabama recycled texas recycled wherever and then just kind of go through in your area and you might feel like there’s a good national

one you want to see let’s say a national radio station but if you really want to dive in locally and see what your local operator is doing then we want to basically help somebody in that state produce that podcast and push it out to their you know people in their region i love it that’s gonna be awesome i can’t wait to be a part of that journey and watch that journey to me it’s gonna be funny and you know what like i got 30 years to do it so like i would love to be able to do it not one but i got a little bit of time ahead of me yeah that’s awesome well the world’s certainly going to change i think you know like you said the from from the different nft products that have already been crazy successful i think uh last time i checked uh v friends was the most popular one yes it was like a month ago and he sold the the first round is at vanities gary vaynerchuk so 51 million dollars worth of nfts so there’s a lot of private people listening like what in the

world is an empty and why is it viable yeah 51 million worth in a day so that’s pretty pretty cool and then the second part is he gets a 10 residual every time those transfer and so this is this is after the amount for six months he made another 40 million just this individual yeah and so for us like one of the reasons why gary v’s uh because i pay a lot of attention to that guy i think he’s got a lot of good business knowledge in general but like one of the reasons why he was so successful is he’s developed a really good community right he’s developed a lot of people that believe as far as they believe in what he’s saying and and it made it’s made business sense for them and i i have a similar feeling in how we create this this is not necessarily about the artwork and if you look at gary vee’s it’s hand-drawn ducks and and it’s it’s nothing special right i mean there’s no out of this world artwork but what he’s done is he’s been able to network people together that you know

to help each other and encourage each other right whatever business they’re in and so you know this we’re not going to generate some crazy amount of money but what we are going to generate is a bunch of networking opportunities so that down the road like you can help promote your business right and help promote your networking whether it’s promote your own business or promote the business you’re working at and i think that’s where he’s won is he he’s went at it with the approach of my goal is to build a badass network and my goal is to not you know do some cash grab where you know you’re just raking a bunch of money off the table and saying hey guys thanks for coming out you know it says he’s he’ll win in the long run because he’s got he’s thinking about it long term and not necessarily you know just some cash like celebrity cash grab and i think that’s that’s our goal and another one more thing while you got me on this topic because i’m super passionate about it so we built it into our project if anybody if you’ve never

checked out micro works um anybody who does know micro is the dirty jobs guy so if you’ve never checked out mike rowe works he’s got a foundation or basically gives scholarships to people that are doing um trade trade uh trade association type jobs right so he goes in and if you’ve got an interest in being an electrician or a plumber or a you know steel fabrication welder like whatever that is so we basically put a portion of the proceeds of our nfp project to go to microworks so that we can basically give back to the industries that are basically feeding us every day so it’s though it’s the manufacturers it’s the welders it’s the electricians the guys that are like actually generating scrap and are feeding our businesses like we want to basically help promote what he’s doing and he’s got the mechanism already set up to basically give the money out and give it to the right people so we’re like it like this is a good charity for us to donate to on the backs of you know us building out a network of people that are like mike like us i

love it well that’s he was actually at uh i think 2018 history in new orleans he had a great chat just about that i think that’s awesome and he’s a good dude i mean he means well man like he understands the backbone of america is not you know a guy sitting there trading crypto all day in the in in his basement right the backbone of america is people that we deal with every day in our industry whether in the mining industry or the scrap industry i mean it’s truck drivers equipment operators you know pipe fitters like the real you know the that people you know once those jobs used to get on and people are starting to realize how crucial that that in those industries are to what we do you know like it’s so that part of it’s exciting for us there’s always got to be a give back component or else why are we doing this right absolutely all right i want you up too much for your time go see your uh family i got uh soccer practice thank you again for your time today i really really appreciate it likewise

man take care and we’ll uh we’ll talk soon all right sounds great alright buddy