One thing you have to love about the ISRI/ReMA national convention is the turnout, and if I was able to just sit at a podcast booth all day and interview people who were passionate about the same industry I am, that would be one of the best jobs out there! It’s a homecoming game where multiple generations of people are able to get back together and shoot the sh!t over our shared connection of scrap metal recycling.
This interview with Bruce Bacon and Salvatore Lacourte from Dark Horse Tools & SAS Forks was like sitting down with “made” men in the scrap industry. Once you are a “made” man, there is no leaving the industry! Haha, and that’s how this particular story begins.
Some great stories, some great history in mobile shears, and the opportunity to listen to them first hand was awesome for me and I hope everyone else enjoys it as well.
https://www.linkedin.com/embeds/publishingEmbed.html?articleId=8979347664045407359&li_theme=light
Building a Brand
Over the past year and a half, through the use of short-term marketing strategies, I have built a personal brand that has opened doors I did not expect to see let alone open. When I step back and look at how I came to find and open those doors, there is a common key at each door that opens – my personal brand.
Each one of us can build a personal brand. Each company can build a unique brand. Both of those take time and effort to build through marketing.
Marketing is a tough sell to those unfamiliar with the benefits.
- You cannot track every single dollar spent on how it comes back to your business.
- You cannot track how every word-of-mouth conversation moves through the community.
- You cannot even track the return on an industry conference (although many have tried).
The intent behind marketing is to assist the business’ strategy and growth plans.
- Sales may be skeptical until a new client mentions they found the company because the CEO was a guest on an industry podcast.
- The CFO may be skeptical until the Google ads brought in a new industrial account.
- The CEO may be skeptical until the LinkedIn training grew their network to the point it connected them with a state agency providing funding for new development projects.
Each person and company has different objectives for building their brand and their marketing tactics will change accordingly. We use short-term marketing strategies to build long-term brand identity based on the clients’ plans.
There are a variety of reasons why to build your brand. Stick around for why in July in part two.
I first heard of Ryan Holiday from a podcast with Gary Vaynerchuk a few years ago. I bought his book “The Obstacle Is the Way,” and since then, I have purchased many other books from his stoicism series. I had been wanting to read “Trust Me, I’m Lying: Confessions of a Media Manipulator” for a while. This book dives into his time as the marketing manager at American Apparel, where he quickly built a name for himself.
With a passion for marketing, I wanted to hear his perspective. He addresses how the media picks up stories and how easily someone who knows the inner workings can manipulate it. Two things I find very interesting are the power of podcasting—without him being a guest on Gary Vee’s podcast, I might never have heard of him and then never bought six of his books—and the power anyone can have by using new media tools, such as social media and blogging, to get their message out there. I only hope the good players figure out how to do this to convey the correct messages. This book can be a huge eye-opener to anyone that reads it.
Stay Scrappy,
Nick Snyder
Increasing container costs and tight scrap availability concerns for aluminum industry | JUN 24 https://www.fastmarkets.com/insights/increasing-container-costs-and-tight-scrap-availability-concerns-for-aluminium-industry/
Nucor’s CSP: A Game Changer in Steel Price Transparency? | JUN 24 https://steelindustry.news/nucors-csp-a-game-changer-in-steel-price-transparency/