Talkin’ Tires: Episode 14 | Rick Welle | Rubberosion

On this episode of Talkin Tires, Craig is joined by Rick Welle, Owner/Founder of Rubberosion. Rick shares his background in the tire recycling industry, the challenges that led to Rubberosion’s creation, and the growth in collaboration he’s seen throughout the industry. Produced by Recycled Media.

Transcription

**Welcome to Talking Tires**

Welcome to Talking Tires, the podcast that delves deep into the world of tires. Join us as we explore everything from the science behind the manufacturing to the latest innovations in tire recycling. Our aim is to provide you with a comprehensive understanding of tires, including how they work, how to maintain them, and how to dispose of them responsibly. Whether you’re a seasoned mechanic, curious car enthusiast, or an avid recycler, Talking Tires is the perfect podcast for anyone who wants to learn about this essential component of modern vehicles and heavy equipment. So, buckle up and join us for an informative and engaging journey into the world of tires.

**Episode Introduction**

Hello everyone, welcome back to another episode of Talking Tires. I’m your host, Craig Hunter, the president of Tire Reclaim. Today, I’m thrilled to be here with Rick Welli, the owner and founder of Rubber Erosion out of Colorado. We’re excited to learn about Rick’s journey into the industry and what exciting things he’s working on. So, welcome Rick!

**Conversation with Rick Welli**

**Craig:** Hi Rick, great to have you here today.

**Rick:** Hi, Craig. It’s great to be here. I’m really excited to discuss tires with you, and share some insights from my experience.

**Early Years and Industry Entry**

Rick shares how he was practically born and raised in the tire industry. He talks about his father, who started in the tire retread business as a young boy, eventually pioneering tire recycling operations in Colorado. Rick explains that he enjoys the ongoing challenges in the industry and is motivated to keep making improvements.

**Rick’s Journey and Innovations**

Rick discusses how, influenced by his father’s work, he immersed himself in exploring various uses for recycled tires. His curiosity led him to identify new product opportunities that cater to specific industry needs, like erosion control. With an emphasis on innovation, Rick has leveraged his knowledge to develop unique, value-added products from what were once considered waste materials.

**Developing Products and Navigating Challenges**

Rick elaborates on product development – from identifying raw material supplies to recognizing market demands. He emphasizes the significance of crafting products that suit specific needs, such as their erosion control products made for the construction industry. Years of research, field trials, and error iterations have helped Rick develop effective solutions that bridge gaps in the market.

**Engaging with the Industry**

Rick points out the industry’s gradual shift towards more open and collaborative conversations. He appreciates platforms like podcasts that allow industry members to share ideas and experiences. Rick is optimistic about the potential for advancements in tire recycling and believes the industry is on the cusp of transformative growth.

**Industry Outlook**

Craig and Rick discuss the tire recycling industry’s evolving nature, citing increased value recognition for recycled products. They emphasize the importance of state-support programs for effective tire waste management and the potential impact of innovation in creating sustainable solutions.

**Wrapping Up**

As they conclude the podcast, both Craig and Rick express gratitude for the opportunity to engage in this insightful conversation. Rick appreciates Craig’s efforts in bringing tire recyclers together through platforms that encourage dialogue, while Craig acknowledges Rick’s contributions as a pioneer in the field.

**Closing Remarks**

Craig concludes by thanking Rick for his time and the invaluable insights shared during the podcast. He encourages listeners to keep engaging with the content, share their feedback, and look forward to future episodes for more enriching discussions about tires.

Thank you for joining us today. Stay tuned for more from Talking Tires!