In this episode of Talking Tires, host Craig Hunter sits down with Rick Fierro, founder of Ram Trucking in Cheyenne, Wyoming. Rick shares his story of starting with a single aggregate haul truck and expanding into pioneering Wyoming's first indoor Construction & Demolition (C&D) recycling facility. Discover how he navigated state regulatory challenges while introducing creative waste diversion methods, from producing dyed mulch from scrap wood to recovering scrap metal and slicing waste tires for landfill management. Tune in for practical insights on managing transportation logistics, staying self-motivated, and turning industry obstacles into new business opportunities. Produced by Recycled Media.