The Trade – Episode #17 with Brett, Chad and Atilla | Ferrous March Edition

On this episode of The Trade - A Scrap Life, Brett and Chad are joined by Atilla Widnell of Navigate Commodities, who explains how satellite technology and thermal imagery provide real-time insights into global steel mill utilization and ferris scrap demand. The discussion also covers the impact of international conflicts on market sentiment, inflation trends in the U.S. and Turkey, and China's significant role in global scrap generation. Produced by Recycled Media.

Transcription

**Podcast Title**: A Scrap Life

**Host**: Brett Ehart

**Brett Ehart**:

Welcome to A Scrap Life, a podcast solely focused on the hustlers, grinders, operators, and business owners who live and breathe the scrap metal industry every day. I’m Brett Ehart, your host, and today we’ve got an exciting episode lined up for you.

I’ve always said that surrounding yourself with smarter people makes you at least appear smarter. So, today, Chad and I have the privilege of welcoming Ailla Woodell from Navigate Commodities to the podcast. For those who are active on LinkedIn, Ailla’s insights into global markets—especially in ways many of us aren’t focusing on—are invaluable. Ailla, welcome to the podcast. How are you doing this morning?

**Ailla Woodell**:

Brilliant, thank you for having me. I’m a big fan of the show and have watched every episode online. It’s a pleasure to be here.

**Brett Ehart**:

Thanks, Ailla. I see you’ve been putting yourself out there more, discussing market insights, which is fantastic. It’s essential to gain perspectives outside our local bubbles. Chad, what’s on your mind today?

**Chad**:

I’ve got a quick question for you, Ailla. Are you usually more of a bear in the market or an optimist?

**Ailla Woodell**:

Well, it really depends on the specific month and timing. For the near term, back in mid-February, I was mildly bullish as we noticed some increase in utilization rates across U.S. facilities. However, moving into early March, things seemed to slow a bit.

**Chad**:

Ailla, would you say that global markets are providing insight into their future movements?

**Ailla Woodell**:

Yes, utilizing satellite technology and other insights, we track utilization and market changes daily, allowing us to predict movements and make informed decisions.

**Brett Ehart**:

What we’ve seen here in the U.S. is a critical analysis of fears and market drivers. Domestic factors and international conflicts, such as the Iran situation, can heavily impact our industry. Have you noticed any changes on a broader, global scale that could impact our scrap flow?

**Ailla Woodell**:

Indeed. Globally, geopolitical tensions, like the Iran conflict, can cause significant ripple effects across steel and energy markets, greatly influencing prices and availability.

**Chad**:

Switching gears slightly, what do you think about the current state of inflation? Does it seem like it’s having a significant impact on the steel markets?

**Brett Ehart**:

We’re seeing new steel prices climb, which naturally affects scrap prices and supply. Ailla, are you noticing similar trends globally?

**Ailla Woodell**:

Certainly. Inflation dynamics across various markets are contributing to these trends. As for the U.S., the robust domestic economy is pushing demand higher, which is being matched by increased production and higher utilization rates, according to our satellite data.

**Chad**:

Touching on the data you provide—who primarily benefits from these insights?

**Ailla Woodell**:

We serve a range of clients, including trading houses involved in both physical and futures markets, providing them insights they couldn’t otherwise access. Companies can make better decisions and strategize more effectively using our unique data.

**Brett Ehart**:

It’s interesting. Knowing where and when scrap is moving can be extremely valuable, especially when navigating fluctuations in global and local markets.

**Ailla Woodell**:

Absolutely. For instance, monitoring exports and imports gives individual players insight into potential domestic pressure points, thus allowing them to navigate markets more effectively.

**Chad**:

Ailla, there’s been a lot of discussion about market rigging and competitiveness. Do you think this holds true in steel and commodities?

**Ailla Woodell**:

Markets tend to have built-in inefficiencies, but awareness and access to comprehensive data can help market players make informed decisions and minimize the potential pitfalls.

**Brett Ehart**:

Finally, Ailla, tell us your thoughts on the future of the steel industry amid current global challenges.

**Ailla Woodell**:

With advances in technology and a focus on domestic production, the U.S. is well-positioned, though challenges remain with energy costs and global competition. The key is adapting to these challenges with strategic awareness.

**Brett Ehart**:

Thank you, Ailla, for taking the time to join us today. Your insights offer a unique perspective that’s invaluable to our listeners. We’d love to have you back on the show.

**Ailla Woodell**:

Thank you both, Brett and Chad, for having me. It’s been a great discussion, and I look forward to our next one.

**Conclusion:**

This conversation has clearly demonstrated the complexity and global interconnectivity of the scrap and steel markets. Having insights from experts like Ailla enhances our understanding and ability to navigate these waters. Thank you all for tuning in, and stay tuned for more industry insights in our next episode.